Do the links pass ranking signal?
No, and that is deliberate. Every outbound link carries rel="sponsored", which tells Google the placement was paid for. A paid link that passes signal is against Google's link spam policy, and the penalty lands on the buyer's site as well as ours.
Then what am I actually paying for?
Readers, a permanent indexed page, and a citation you can point at. Our audience is people working on video, search and marketing. A piece they read and act on is worth more than a link they never see.
Can I write it myself?
Yes on Standard — you send a draft and we edit it. On Featured and Authority we write it from your brief, because a piece written by someone who reads the site tends to land better.
What gets turned down?
Roughly a third of requests. Casinos, payday loans, adult content, prescription pharmaceuticals, crypto trading advice and essay services are automatic declines. Beyond that we decline anything we think would not be worth reading.
Is the post permanent?
Yes. We do not remove posts or add nofollow later, which some sites do once the payment clears. If we publish it, it stays.
How long until it is indexed?
It goes into the sitemap immediately and we request indexing. Google usually takes a few days to a couple of weeks. Nobody can promise faster, and anyone who does is guessing.