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A working title is fine. Specific beats broad — "how we cut TTFB by 400ms" lands better than "site speed tips".

A reminder, because it is the whole point: these carry rel="sponsored" and pass no ranking signal. Choose pages you would want a reader to land on, not pages you want to rank.

The thing an editor looks for is whether you know something first-hand. A summary of what is already online is the most common reason we decline.

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